View Demo Website

While working at my previous agency, we realized that Perfect Decision’s website needed a complete rethink. The existing site was a temporary slideshow built simply to establish an online presence. It was functional, but not reflective of who we were.

Together with my colleague Ahmad Badawi, we set out to redesign it from the ground up. Our goal was to create a site that didn’t just display services but told a story that guided visitors through the brand’s values of Excellence, Creativity, and Ingenuity.

We restructured the flow to function as a funnel, carefully crafting each section to build narrative momentum with every scroll. We developed clear and confident marketing phrases that captured the brand’s voice, introduced performance-driven statistics to reinforce credibility, and aligned every visual detail with the refined identity of the company.

For me, this project was also a personal experiment. Instead of relying on Webflow or Framer, I hand-coded the entire site in HTML, integrating smooth GSAP interactions for motion. No AI shortcuts, just design thinking, structure, and craft.

It may have been a simple one-pager, but it finally spoke with clarity, expressing the brand’s journey toward excellence through both design and experience.