The Problem

Elevé as a newcomer in the segment of high end oud in UAE needed a distinct visual identity that helped them communicate the idea of being elevated from current self to a higher level. They had many ideas they wanted to explore in regards to packaging and bottle design.

The Solution

A logo was crafted to serve as the cornerstone of the brand’s identity. The acute accent above the “E” was designed to resemble a perfume bottle and later extended to become a distinctive logomark representing the entire brand.

An earthy color palette complemented the logo, creating a look that felt both minimal and luxurious. The tones also reflected the natural atmosphere of the region and the essence of wood chips, which are the raw material used in oud perfumes.

The packaging was designed with hero icons to distinguish the male and female variants. The female fragrance featured a gazelle paired with a deep red tone, while the male variant showcased an eagle complemented by a classic British green. Deep, rich colors were chosen to create a luxurious and striking presence. A stamp-style label was placed on the front, with Arabic-inspired patterns adorning the borders to add cultural depth and elegance.